Apartment Performance Training Solutions delivers unparalleled training and consulting services that cover every aspect of apartment leasing, from property management to business operations, resident services to conversions and closing ratios, dynamic keynotes to barrier-busting seminars.
Think you can’t afford the best in training and consulting services? Think again.
With Apartment Performance Training Solutions, it’s your property, it’s your budget, and it’s your price. That means you get customized training and troubleshooting that is designed and priced specifically to meet your unique needs, goals, and challenges—no matter what your budget.
Training Services
Successful Leasing – Taking It to the Next Level Customized One-Day Seminar
If you’re looking to dramatically boost your leasing results, but can’t spare your key people for two full days, our one-day seminar is the answer. Developed specifically for leasing and management teams, this course includes training in Cheryl’s exclusive New Leasing Habits program. In addition, Apartment Performance Training Solutions will work with you to design a customized agenda that addresses your unique needs and goals.
Successful Leasing – Tricks, Tools, and Troubleshooting Customized Half-Day Workshop
What is it that your front line people need to perform at their very best? What’s been getting in the way of productivity and success? This four-hour workshop hones in with a laser focus to address and resolve your most urgent leasing challenges. Maybe it’s improving conversions, a crash course in the principles of successful selling, or an interactive workshop on the right way to handle a phone call from the greeting to the close. You choose the topic or theme and Apartment Performance Training Solutions takes care of the rest.
Resident Retention & Resident Services Training
Want to reduce turnover, increase occupancy rates, and even raise rents without losing residents at renewal time? The secret is training your front line team to start with a “Yes I can!” attitude that wins residents’ loyalty and confidence.
Of the many reasons for Cheryl’s industry success, none has been more important than her commitment to superior resident relationships. Her strategies will empower your resident services specialist to flawlessly manage work orders, make-ready scheduling, and resident emergencies.
Think about it, the way your residents will be serviced throughout their stay, why would they want to move? This session can be structured as either a half-day or full-day format.
Keynote Presentations
Holding a grand opening for a brand new apartment community? Looking for a dynamic way to kick off your next leasing season?
Industry expert Cheryl Donato has addressed top leasing professionals around the country with keynotes that energize and motivate, inspiring her audiences with humor, insight, and up-to-the-minute insider industry knowledge.
Cheryl’s positive and engaging presentations are based on her unique combination of many years of successful experience in apartment leasing and marketing, strategies, and business management.
Consulting Services
“Fresh Eyes” Onsite Consultation
The best way to find out how your potential customers view your properties, your practices and your team’s professionalism is to get an educated outside opinion. Cheryl’s “Fresh Eyes” consultation gives you the benefit of 23 years of industry experience and expertise.
This in-depth analysis typically takes up to three days of onsite research and reporting. She will perform a telephone shop and in person shop for your leasing staff, providing a thorough evaluation of each. In addition, she will shop your competition and research your market and sub market, compiling the results in a full market study. With her “Fresh Eyes” checklist, you’ll find out how to boost your property’s “curb appeal.”
The service doesn’t stop there. Apartment Performance Training Solutions will work with your Marketing Director and/or your Property Manager to assess your current advertising campaign and marketing strategies. You’ll even get a complete evaluation of your existing resident services and maintenance policies that shows how they compare to your competitors.
Note: The complete “Fresh Eyes” evaluation may take up to three (3) days in your market.
New Construction Consulting
If your portfolio includes a lease-up in development, expert consulting during the planning stages can save you enormous amounts of time and money in terms of time, headaches, and unexpected costs. Cheryl Donato can make sure your floor plans are your greatest asset in attracting and retaining great residents.
Cheryl has spent her entire career as the number one leasing consultant no matter what city, state or community. She also spent her most recent 6 years on-site sharpening her skills as a professional property manager in Northern Ohio, overseeing the entire process of building a new apartment community from the ground up.
Before and during construction, Cheryl took the lead in getting the construction team to make critical changes within several floor plans. These floor plans turned out to be the top choices for prospective residents and the finished suites were consistently 100% occupied.
Not only will she help make sure that your lease up is built right, Cheryl will also help make sure it rents. Thanks to her extensive marketing, advertising, and sales expertise, Cheryl can work with you to develop a Marketing Plan that creates positive brand awareness and builds demand in advance.
“Going Green” Consulting
Green building, green living and sustainability are here to stay and highly valuable to prospective residents in every market. But where do you start? Is it worth remodeling or replacing appliances? Are there small but effective changes that might be a better investment in energy efficiency and resident satisfaction?
Cheryl Donato can analyze your property, research your market, and work within your budget to help you develop the right “Going Green” strategy that will attract and retain the right residents and build a strong, positive community presence.
.jpg?266)